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Virgin Hotels introduces 'The Know' preference programme

Virgin Hotels, the lifestyle hotel brand by Virgin Group founder Sir Richard Branson, announces the launch of The Know, a hotel preference programme.  Members of the programme will receive personalised service and recognition, and be the first in “the know” about what is happening with Virgin Hotels and its partners

To become a member of The Know, guests need to visit  A short questionnaire gives guests the ability to share their pet peeves, allergies, even their dog’s favourite treat. Plus their cocktail and snack of choice, and what should and should not be found in their mini bar.

Enrolled guests will also receive special benefits such as:
·         Prearrangement of activities before arriving at hotel
·         Complimentary room upgrades (based upon availability)
·         Exclusive offers on rooms, food and beverage, and brand partnerships (including other Virgin companies)
·         Invitations to special events at Virgin Hotels
·         Birthday, anniversary and special occasion surprise and delights

“Our goal with The Know is to exceed our guests’ expectations, surprise and delight them and grant them access to exclusive offers that only Virgin can deliver,” said Doug Carrillo, vice president of sales & marketing for Virgin Hotels. “Virgin Hotels is about creating an environment of genuine, heartfelt service, mixed in with a wink and a smile”

Virgin Hotels’ first property will open January 15, 2015 in Chicago, and located in the heart of the Loop district in the historic Old Dearborn Bank Building at 203 N. Wabash Ave. The 27-storey Art Deco building, a Chicago landmark designed by C.W. and George L. Rapp Architects in 1928, will offer 250 guest rooms, or as Virgin Hotels calls them, Chambers, including 40 one-bedroom suites and two penthouse suites. Additionally, the hotel will feature meeting spaces, restaurants, lounges and other public areas that reflect the Virgin brand’s stylish and functional legacy.

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