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New Amba Hotels launching with world's fastest, free unlimited WiFi

The new Amba Hotel Charing Cross, the first Amba Hotel worldwide, is now open. Situated just steps from Trafalgar Square, the hotel offers the fastest Wi-Fi in the world in any Meetings & Events hotels, with no limits on uploads and download speeds.

The new Amba Hotels have been designed in response to customer demand, delivering seamless technology and authentic experiences in the best locations in the world:
·       The second hotel, the new Amba Hotel Marble Arch, will open next year with opportunities for expansion in Asia, the USA and across Europe – all in iconic locations in key cities around the world
·       Smart TVs are installed in every room to make it easy to sync devices or stream from subscription accounts and USB sockets are provided in every room at the bedside
·       Nespresso® coffee machines in every room, so guests can enjoy top quality coffee whenever they want – for free
·       The latest technology, from check-in kiosks to smart in-room apps and i-pads in every room that guests can use to surf the net, order room service, learn more about the hotel or simply discover more about London
·       A hotel brand with unique designs, driven by the individual location of each hotel, including artwork to reflect the city’s iconic attractions
·       Our people are all local experts, available to help and guide guests so they get more from their stay
·       On-site business and leisure facilities that meet the needs of executives using the hotel as a personal business base or business event location, or when travelling on leisure  

The announcement comes as research from new Amba Hotels has found that fast, free, unlimited WiFi tops the list of factors that influence our choice when booking accommodation. Two thirds (67%) of those questioned said free WiFi would make them more likely to choose accommodation, followed by location (65%), fast WiFi with unlimited downloads (34%) and proximity to travel hubs (34%).  

Fast, free, unlimited WiFi in a hotel is also the most important factor for travellers when they rate a hotel. Three fifths of travellers (60%) chose this; beating a good night’s sleep (58%) and friendly, knowledgeable staff (40%).  

The research questioned more than 1,000 UK travellers to discover what they look for in a hotel, as well as the irritations that ruin their relaxing trip or business stay.**  

Belinda Atkins, CEO of the new Amba Hotels said; “Fast, free, unlimited WiFi is as important to our guests as any other facilities provided by the hotel – it’s actually as important as a good night’s sleep. Our WiFi has no caveats, no loyalty schemes no limit on up or down loading. It’s is the fastest, free, unlimited WiFi of any Meeting & Events hotel group.  

The new Amba Hotel Charing Cross is situated at the heart of London. The Hotel is popular with UK and international tourists as well as business travellers, who often rely on WiFi to work or deliver important meetings from the hotel. That’s why we offer the fastest, free WiFi in the world in a meetings and conference hotel, with no limits on downloads or upload speeds.”

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