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NH Hotel Group launches an extraordinary category of hotel: NH Collection

NH Hotel Group has unveiled the Company’s new premium brand, NH Collection. The occasion was marked by the official opening of the NH Collection Palazzo Barocci in Venice, one of the most emblematic hotels in Italy within this brand segment and a property set to become an international benchmark within the hotel group.

Federico González Tejera, the Group’s CEO, and José María Basterrechea, Managing Director of the Italian Business Unit, stressed the importance of this new brand within the Group’s strategy and the importance of adding to the NH Collection portfolio hotels of the quality and standards of the NH Palazzo Barocci, in order to ensure truly unrivalled guest experiences.

The NH Collection hotels, which fall within the upper-upscale segment, will be characterised by their superb comfort levels, a broad and personalised product and service with high attention to detail. 

The aim is not only to satisfy the needs of guests seeking this level of service, but to surpass their expectations. Whether for business or pleasure, these properties are designed for city travellers who are looking for individualised care, premium services and top-quality facilities in strategic urban locations set within core international destinations.

Guests staying at an NH Collection hotel will enjoy a host of new services that make up NH Hotel Group’s core offering, known as Brilliant Basics. These include exclusive amenities, such as, professional hairdryers and Nespresso coffee machines in every room. These exclusive hotels offer additional services, including, express laundry, courtesy pressing, in-room newspapers, high-speed WiFi, late checkout, late breakfasts and superb fitness facilities.   

The creation of this new brand falls under the umbrella of the five-year strategic plan unveiled by NH Hotel Group in early 2014. The plan entails, among other aspects, the creation of a new brand architecture designed to deliver clear segmentation and a solid operational and service promise that effectively meets guests' needs.

Currently, the NH Hotel Group has 23 NH Collection hotels in Argentina, Spain, Italy, Mexico and the Czech Republic. By the end of this year, the Company’s portfolio of premium NH Collection hotels will encompass a total of 33 establishments across these same markets and in 2015 NH will operate 42 properties in total.

“I am very proud to present a new category of hotel created with the objective of offering consumers truly extraordinary experiences which they will want to relive thanks to top-quality products and services, a carefully developed offering and exceptional attention to detail” said the CEO of NH Hotel Group, Federico González Tejera.

For his part, the Managing Director of the Italian Business Unit, José María Basterrechea, said that “the official opening of the new NH Collection Palazzo Barocci in Venice marks a major milestone for the NH Collection brand. We are proud to have a hotel of this calibre in Italy, that truly represents the brand’s exclusive values and which will unquestionably become a benchmark in our country and abroad”.

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