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Top hotels in Yorkshire to join forces for the first time

It has been announced today that some of the finest hotels in Yorkshire are to join forces in a new marketing initiative to capitalise on the opportunities that the Tour de France and other events will give them this year, and do more to promote the best accommodation in Yorkshire to a worldwide audience. 

The Yorkshire Hotels Collection is the brainchild of York-based tourism experts John Gallery and Martin Evans, and is expected to include more than 20 four and five-star hotels across North, South, East and West Yorkshire in a series of holiday packages, business and conference programmes, and creative marketing campaigns.  

As well as the region’s leading hotels and inns, founders John Gallery and Martin Evans have also challenged some of Yorkshire’s leading companies and associations to come forward and join the Yorkshire Hotels Collection in joint marketing initiatives later this year, which will help increase tourism to Yorkshire, and leave a lasting legacy on the region from the Tour de France.   

The Yorkshire Hotels Collection also plans to work with tourism organizations like Welcome to Yorkshire, VisitYork and Leeds & Partners, to ensure that hotel marketing is optimized across the whole of Yorkshire, and that all opportunities to increase visitors to the region are taken.

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