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Jumeirah at Etihad Towers boosts share of luxury conferences, wedding and events market

Jumeirah at Etihad Towers room
Jumeirah at Etihad Towers will showcase its diverse and growing meetings, incentives, conferences, and exhibitions (MICE) portfolio at this year’s edition of the Gulf Incentive, Business Travel and Meetings Exhibition (GIBTM), which takes place on 25 March 2014 at the Abu Dhabi National Exhibition Center (ADNEC).

A total of 708 events were held at Jumeirah at Etihad Towers during 2013, a 63% increase on the previous year. Despite the recent increase in new MICE venues opening in Abu Dhabi, the property’s market share in 2013 continued to increase, consolidating its market-leading role within the emirate. A popular luxury wedding venue, Jumeirah at Etihad Towers saw a total of 26 weddings held at its Conference Centre - an increase of 18% compared to the previous year.

Doris Greif, General Manager, said: “We credit our success on having built a strong, personable and reliable luxury brand in Abu Dhabi and among our corporate and government clients, as well as our dedication to the customisation of our services to meet the needs of our guests.”

Noted for its gourmet excellence and expertise in staging corporate, private and conference events, Jumeirah at Etihad Towers has been the recipient of a number of accolades including: “Best Business Hotel in Abu Dhabi” at the Business Traveller Middle East Awards 2013, “World’s Leading Meetings & Conference Hotel” at the World Travel Awards 2013, “Middle East’s Leading Hotel” at the World Travel Awards 2013 and being voted the Expedia® Insiders’ Select™ 2013 Winner.

In the last twelve months Jumeirah at Etihad Towers has hosted a number of high profile conferences including: the Global Vaccine Summit attended by His Highness General Sheikh Mohammed bin Zayed bin Sultan Al Nahyan, Crown Prince of Abu Dhabi, Bill Gates, and the UN Secretary General, Ban Ki-Moon; the 13th Annual World Travel & Tourism Council (WTTC) Global Summit; numerous medical related symposiums and conferences and luxury product launches.

In addition to becoming Abu Dhabi’s leading luxury wedding venue, Jumeirah at Etihad Towers offers creative private party event packages in unique locations including the terrace deck above Scott’s seafood restaurant and the Observation Deck at 300, which offers impressive 360 degree panoramic sea and city views, perched 300 meters above the UAE’s capital.

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