If the MICE sector were to be judged on its specialist exhibitions, then it would be declared a boom industry. No country now feels complete without its specialist incentives, meetings and exhibitions fair. And most of the local shows that are already established have visions of growing into truly international events.
But, in the light of the current cutbacks in the global travel business, exhibitors are being very careful about their budgets – and exhibition visitors are also controlling the amount of time they spend away from their desks.
However, the argument is very strong in favour of exhibitions. Destinations and their hotels, airlines and conference centres need to hold on to their existing customers and to pitch to new ones. Event organisers have to keep up-to-date on what is on offer, because change is at the very heart of this sector of business.
It is very cost-effective for scores, hundreds and even thousands of suppliers to be able to come together with large numbers of buyers under one roof in the space of two or three days.
And the exhibition organisers are very aware that Return on Investment – in terms of time as well as money – is vital to their exhibitors and their visitors.
Hosted Buyer schemes, providing free transport and accommodation for selected buyers, combined with computerised matching of seller to buyer are now more important than ever and are seen to be the way to success for the shows.
ITCM lists here important MICE shows throughout the world. Those shows with an enhanced entry provide you with more detail. Just click through to their special pages.
|CIBTM||Beijing||China||23-24th August 2017|
|ibtm latin america||Mexico City||Mexico||6-7th September 2017|
|NorthEast Venue Expo||Newcastle upon Tyne||UK||13th September 2017|
|Square Meal Venues & Events Live||London||UK||20-21st September 2017|
|IT&CMA||Bangkok||Thailand||26-28th September 2017|
|IMEX America||Las Vegas||USA||10-12th October 2017|
|Passenger Loyalty China Summit 2017||Shanghai||China||16-17 November 2017|
|Barcelona||Spain||28-30th November 2017|
|Conventa||Ljubljana||Slovenia||24-25th January 2018|
|SATTE – South Asia Travel & Tourism Event||Delhi||India||31st January - 2nd February 2018|
|IBTM Arabia||Abu Dhabi||UAE||5-7th February 2018|
|CONVENE||Vilnius||Lithuania||14-15th February 2018|
|Asia-Pacific Incentives & Meetings Expo (AIME)||Melbourne||Australia||20-21st February 2018|
|Business Travel Show||London||UK||20-21st February 2018|
|Istanbul||Turkey||21-23rd February 2018|
|Event Production Show||London||UK||28th Febraury - 1st March 2018|
|International Confex||London||UK||28th Febraury - 1st March 2018|
|ITB Berlin||Berlin||Germany||7-11th March 2018|
|Moscow MICE Forum||Moscow||Russia||12th March 2018|
|IT&CM China||Shanghai||China||20-22nd March 2018|
|Arabian Travel Market||Dubai||UAE||22-25th April 2018|
|Frankfurt||Germany||15-17 May 2018|
|Conference and Hospitality Show||Leeds||UK||24th April 2018|
|The Meetings Show UK||London||UK||June 2018|