Apex City of Bath gives sparkling destination the venue it deserves

Apex City of Bath
Sydney Paulden visits the city’s newest hotel property
The City of Bath in Somerset, England, is a destination that enthrals visitors from all over the world. Set amidst the green Mendip hills framing the Avon River, its name derives from the fact that, during the Roman occupation of Britain, the natural hot springs made it a favourite recreational spot for the legions – and their Roman Baths are still there to be enjoyed 2,000 years later!

Bath is also a place of pilgrimage for admirers of the novels of Jane Austen, with many places mentioned in her works attracting tourists, particularly its early 17thC architectural masterpiece, Bath Abbey. Bath also attracts lovers of Georgian architecture, especially to marvel at the famous mansion houses of the 18thC Royal Crescent.

Naturally, during its long experience as a global destination Bath has developed into a city of true hospitality, with restaurants, boutiques and shopping centres adding colour and excitement to its old narrow pedestrian precincts.

Now, there is a much needed extra facility. Just opened is the Apex City of Bath Hotel. It is a new construction but one that has taken full account of the city’s traditions. It stands majestically on a corner site, built of local Bath stone and, although the largest hotel in terms of number of rooms and size of conference facilities, it is only four storeys high. The people of Bath would not welcome high-rise modernity.

The new £35m 4-star property is the tenth Apex hotel in the UK. It has 177 bedrooms, a restaurant, bar, keep-fit facilities and attractive indoor pool and the largest hotel conference centre in the region. The rooms have extra-large beds, a dedicated tea and coffee cubicle, bath and walk-in shower, quality hair dryer and Elemis toiletries. There are seven deluxe guestrooms, each making the most of spacious corner sites on each floor.

The conference centre comprises eight event spaces that can flexibly configure into a range of sizes to suit different events. The Lansdown Suite can cater for up to 400 people. There is a main hall with three smaller rooms on each of two sides which can be used separately or together. I saw the Atrium set up to welcome an agricultural event.

It is fitting that, even before the property was opened, the first booking for a conference was for the annual international event of a Swedish magazine, entitled Daisy Beauty. The City of Bath had all the interest required for its guests who are specialists in style and beauty – and the new Apex hotel had all the facilities to host a stylish get-together.

The hotel is dedicated to the local culture of hospitality. Phil Bailey, the Sales Manager, told me that a high percentage of the staff was recruited from people living locally and they did not require previous hotel experience. ‘We trained them ourselves to do things the Apex way’, he added.

For full details and quotes, contact the Sales Manager on This email address is being protected from spambots. You need JavaScript enabled to view it.

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