This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.

Rosewood – London’s new word for luxury

Rosewood London Hotel exterior

ITCM reports on a visit to Rosewood London, the group’s first hotel in Europe

Rosewood has arrived in Europe and it is making its presence felt.
Rosewood London Hotel is a better-than-5-star Grade-II listed property on High Holborn where the West End merges with the City. It is a hotel that impresses from the moment a guest enters the property’s own courtyards, a true luxury in an otherwise heavily congested area.

Rosewood means to do business at a high level in Europe. This can be assumed from the fact that the next Rosewood scheduled to open on this side of the Atlantic in 2015 is in the Place de la Concorde in Paris. Rosewood has added the Hôtel de Crillon to its portfolio.

There are 18 Rosewoods in the Americas and a further dozen in the pipeline to appear in strategic locations in the Middle East and Asia. They are all aimed at meeting the expectations of the most discriminating of clients who know what they want and who know they can pay for it.

ITCM explored every nook and cranny of the suite we occupied at the Rosewood London and came to the conclusion that it had everything a guest can require without the need to ask for it. Not only are there tea and coffee facilities, complete with fresh milk, but the minibars are stocked with complimentary whisky and a choice of gins.

Every room is like a suite and some of the suites have earned the right to be called houses. Top of the range is the Manor House Suite which provides 2,238sqft (208sqm) of the ‘quintessence of luxurious hospitality’. It is no surprise that the master bathroom features Italian marble, because the interior of the property is marble-clad. The walls and ceilings of the whole hotel are in themselves a visitor attraction, pleasing the eye with marble estimated at being worth over £50m.

It is interesting to note that the one-bedroom Manor House Suite can be booked with five connecting rooms to become a self-contained Grand Manor House Wing with not only a private entrance and its own lift, but its own postcode.

The property makes the most of its self-contained spacious Edwardian inner courtyard, because, a boon in central London, so many of the guestrooms can have large windows looking out onto a peaceful and quiet open area. There is also a courtyard Terrace Restaurant that will be a big attraction in good weather.

Scarfes Bar, with a décor of giant-sized Gerald Scarfe caricature figures, provides an unexpectedly informal setting of armchairs and sofas and an open fire. Its menu encompasses bar snacks and Indian curries. The hotel’s Mirror Room is an elegant location where guests can choose to dine on fine cuisine served with Limoges china, crystal glasses and silverware to match. We recommend it for a calm breakfast before facing the hubbub of the London traffic.

Quite unexpected were the noise and bustle of the hotel’s Holborn Dining Room. We would not disagree with Rosewood’s description of it as having a ‘fun and vibrant atmosphere’. It was in former times the East Banking Hall of Pearl Assurance, the original owners of the building, and was never designed to absorb sound. It has a direct access from High Holborn and is very obviously extremely popular with hotel guests and outsiders alike.

However, ITCM would recommend in-room service or a private dining area if guests were thinking of inviting their own business visitors for a dinner they expect to be the occasion for quiet discussion. The Rosewood does have a 20-seat private dining space with its own show kitchen.

The property offers a choice of 15 splendid meeting rooms and break-out spaces as well as The Grand Ballroom that can cater for a reception for up to 550 people. This space is also divisible into three.

The location of Rosewood London, of course, could not be bettered as a base for an incentive or leisure programme focussed on the attractions of London.

Submit to DiggSubmit to FacebookSubmit to Google PlusSubmit to StumbleuponSubmit to TwitterSubmit to LinkedIn