- Category: Destination reports
- Published: Thursday, 04 June 2009 11:16
Malta continues its progress as a destinationNew hotels, extensions, more unusual venues and more emphasis on quality are all keeping Malta on the track to a bigger share of Europe’s events business. Malta sees itself as a very central location, convenient to all countries in Europe, the Mediterranean, Africa, the Middle East and even the Far East. This assumption has been borne out in recent years by the remarkable success of its efforts to attract corporate event business.
Malta has effectively added to its family holiday business substantial revenue from business group organisers. This trend encouraged hoteliers and others to invest in more MICE facilities and these in turn attracted more events business.