Austria’s Tyrol reaches the heights with new ideas


Austria’s Tyrol reaches the heights with new ideas

Bordering Germany, Switzerland and Italy, the Austrian state of Tirol (which we spell as Tyrol) has elements of all of these - and more. It represents the pictures one has in the imagination of summer meadows with wild flowers, snow-capped winter mountain resorts, cosy country hotels and chalets, mirror-like lakes and warm hospitality. It is also constantly updating its facilities for corporate activities – meetings and team-building with elements of adventure

CoMe upgrading to the most modern Alpine facility
Capital of Tyrol is Innsbruck and it is also a focus for the conference sector. The Innsbruck Congress and Exhibition Centre (CoMe) staged earlier this year the 4-day long World Music Festival that attracted 10,000 people – a bonanza for the region’s hospitality and retail businesses. And this was just one of 257 events that CoMe hosted in the first six months of the year. The Centre has already been the venue for 82 conventions and it will close the year having staged 480 events.
But it is not resting on its laurels. Simultaneous with the programme of events, it is progressing with its ‘New Innsbruck Exhibition Centre’ project. This is creating new halls, additional conference areas and underground parking and associated buildings so that by January 2012 it will be able to call itself one of the most modern facilities in the Alpine region.

Kitzbühel’s brand new congress centre
A modern, multi-functional congress centre for all kinds of event has been opened in Kitzbühel. The fully equipped KitzKongress centre is located just two minutes’ walk from the centre of Kitzbühel, alongside the Hahnenkammbahn railway, in so-called ‘K3’. K3 stands for the 3 dimensions of the new ‘building for the economy’ in Kitzbühel. These are the international KitzKongress congress centre, a shopping area with a variety of stores and the new Kitzbühel district office for the Tyrol Chamber of Commerce.
The 1,759sqm congress area has a separable ‘Palladium’ events room with a capacity of up to 800 people. There are also three smaller events rooms, each with 110 sqm of space. There are 80 underground parking spaces and a further 800 spaces in a neighbouring car park. Accessible from the congress area via a terrace is an attractive area landscaped gardens.
The town of Kitzbühel has over 3,500 4- and 5-star beds. Last year two new hotels were opened: the Grand Tirolia and the Royal Spa Kitzbühel Hotel Jochberg. There are 13 specialist seminar and conference hotels, five conference venues as well as professional events services. The town claims more award-winning gourmet restaurants than any other in the Tyrol. Airport shuttles connect with the airports of Salzburg and Innsbruck.

Unique convention & event centre in the high Alps
The backdrop to the Freiraum Convention & Event Centre are mountain peaks each between 10,000ft and 13,000ft high – or over 3,000m, which gives them their nickname ‘the three thousanders’. This unique location is high in the Zillertal Alps on the Ahorn plateau and the centre itself is over 6,000ft (a mile high!) above sea level. However, it only takes seven minutes to reach it by the Ahorn cable car. This is a gondola-style car that is the largest in the region, carrying 160 people at a time. This ride is a visitor attraction in itself and, moreover, a car can be hired exclusively and can have a bar installed specially for a group.
Skiers of all levels should be interested to learn that the centre has 100 miles of ski slopes on its doorstep and nature lovers will relish the views and the walks in the warmer months.
The centre’s architects have been careful to blend the buildings with the majestic surroundings. One feature is a viewing platform over 150ft in length that gives visitors the feeling that the snow-capped peaks are close enough to touch.
This events centre is the very essence of being ‘away from it all’ to stimulate inspired brainstorming and a location for memorable leisure programmes or incentives. And there’s more! The White Lounge can be incorporated into a programme, with drinks and refreshments served in a venue carved out of the snow – and at night this is transformed into the Igloo Hotel, which has ten suites and where guests can enjoy dinner, breakfast and a sauna.

Tyrol’s car event specialist
A venue that has built a global reputation is The Interalpen-Hotel Tyrol. It stands 1,300m above sea level and offers a range of meeting spaces as well as many sports and leisure amenities. It has gained a particular niche in the car event market, with vintage car rallies, owners get-togethers and new model launches.
The hotel has 282 guestrooms and suites, seven f&b outlets and its main meeting space is the Andreas-Hofer Ballroom that seats 300 delegates. It is at ground level and v ehicles can be driven right inside. Every room in the hotel has an allocated car parking space at no extra charge.

Innsbruck’s Grand old lady
The Grand Hotel Europa in Innsbruck, established in 1869, has almost completed a total refurbishment of all five of its floors, but is ensuring that its traditional style of furnishing and service remain untouched. Its Baroque Hall and its Europa Stüberl restaurant, both listed and dating from 1883, have been restored but not changed.
However, the new design of rooms, by hotel architect Dr Raniero Botti, incorporate well-integrated up-to-the-minute technology. The final refurbished rooms will be ready early in 2011, as well as a new terrace giving an attractive outside space.
The hotel lobby and the Theresien and Adler meeting rooms have been given a modern facelift. There are a total of seven conference rooms able to seat up to 200 people.

Teams can face 35 different challenges at Area 47
Area 47, located at the entrance to the Ötztal Valley in the region of Imst-Gurgltal, is a 16-acre venue that was opened in May 2010 It is dedicated to ‘adrenalin junkies’ and has everything anyone could require for enjoyable, challenging and effective team building. It can also serve as a venue for meetings, workshops or training camps in the great outdoors or by the river in its Meeting Lodge.
Groups can get wet on a rafting trip, balance on the high rope course or undertake an adventurous canyoning tour, with programmes planned for each group in particular. We like to face a challenge. No matter if it’s just for a few hours or the whole weekend, you will be surprised what the Ötztal Valley and the region have to offer! Prominent partners and sponsors of Area 47 include the Sölden Ski Lift Company, Red Bull, Adidas, KTM and Stiegl brewery.
The 22,000sqm Water Area in the venue is the Hot’n’Wet Spot. It offers a freestyle ramp for skiers, boards and bikers as well as a Deep Water Soloing climbing wall. Unique is the combination of cliff diving and water slides with a choice of starting at a height of 5.5m or trying one of the steepest and fastest water slides in Europe. The cannon blasts you out more than 8 meters into the lake, creating a feeling like being a rocket man. Afterwards, groups can enjoy the food at the Lakeside Restaurant or some fine live music in the River House.
Area 47 has a 300m long zipline over the Ötztaler Ache and the Water Area. Then there is the Mega Swing, a jump down to a swinging rope from a height of 30m, the artificial climbing wall, white water rafting, canyoning, caving or a tandem paragliding flight – just some of the 35 different challenges.
Up to 250 people can be accommodated overnight in either tepees or Tyrolean lodges. . The party pub River House in the heart or Area 47 is designed for those who want to party all night long. Next to the River House is the Area Dome, a concert hall which caters for around 8,000 spectators for mega concerts, freestyle motocross shows and the like. Even for corporate events, with our Event Area you will find the perfect location for all you can ever imagine.
The venue is keen to point out that it works with solar power, its cars run on gas and electric cars are used within the premises.