The global carrier has been awarded the Gold Epica Awards Prize.Turkish Airlines, ‘Europe’s Best Airline’ for six consecutive year, has won Gold in the respected Epica Awards for its Batman v Superman advertising campaign.
In the blockbuster, Batman v Superman: Dawn of Justice, the airline’s Boeing 777 aircraft made a cameo – claiming Turkish Airlines was flying to the movie’s imaginary cities; Gotham City and Metropolis.
The purpose of the campaign was to show Turkish Airlines’ commitment to unveiling an innovative movie-themed experience that gave fans around the world the chance to explore the iconic world of two of our favourite superheroes. This included the possibility for travellers to “book” flights to the airline’s two “new” locations.
Turkish Airlines was awarded in the Product & Brand Integration category, which recognised “operations promoting branded products or services via appearances in pre-existing films, television shows or other media, enabling brands to gain or reinforce status from the context in which they are placed”.
The campaign achieved 125 million earned media impressions, while the adverts on YouTube reached a view count of over 30 million.
“We are proud of this award as it shows Turkish Airlines’ commitment in offering new, innovative and unexpected experiences for its passengers and followers worldwide.” said Mr. Ahmet Olmuştur, Turkish Airlines' Chief Marketing Officer.
Epica Awards- Established in 1987, is unique in the crowded awards sector as it is the only prize judged by journalists working for marketing and communications titles.