
For the second year in a row, the awards ceremony was held in Madrid, as part of the FITUR Trade Show. Opening the ceremony, the Secretary-General of the United Nations World Tourism Organization, Taleb Rifai, distinguished the finalists for their “outstanding and forward-thinking initiatives in sustainability, social inclusion and technology in the tourism sector”.
Every year the United Nations World Tourism Organization and the UNWTO Knowledge Network highlight the best initiatives and knowledge application in tourism. The award ceremony was attended by several prominent figures in this field, including Ministers and Secretaries of State from various countries.