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Scots are ‘relishing’ Norfolk as the destination experiences boom in bookings says bmi regional

Norwich is Aberdeen’s top-performing route

Norwich, home of Colman’s Mustard, Delia Smith’s football club, the Royal Family’s Christmas retreat and some of the UK’s best beaches, is outstripping other destinations out of Aberdeen by up to 38%, according to recent sales figures from airline bmi regional.

The Norwich-Aberdeen route, which is in its 13th year, is a big business route for the oil and gas industry and statistics show occupancy rates north of Norwich – close to the airport – were very high indeed during the summer, with the growth mainly attributed to the North sea industries.  

In addition, the tourist board has been actively promoting Norwich and its surrounding areas to travellers from the Aberdeen area, including sending its weekly blog posts in Aberdeen on Facebook.

The region does have some very unique attractions…
• Colman’s of Norwich Mustard dates back to 1814. Used by top chefs and loved by the Royal Family.
• Talking of chefs, Delia Smith is major shareholder of Norwich City.
• In 2012 Norwich became England’s first UNESCO City of Literature, a status celebrated by Writers’ Centre Norwich with a superb line up of annual events throughout the year.
• Norwich is a medieval city brimming with historic buildings from all eras including two cathedrals, 32 medieval churches and a Norman castle.  
• Whilst the Royal Family enjoy their country retreat, Sandringham, which is an hour from Norwich, in the Norfolk countryside.
• Also nearby is the Norfolk Broads, which attracts thousands of people each year
• Like Scotland, Norfolk also has some spectacular beaches of which Cromer is one of the UK’s best-loved. It’s also well-known for its shellfish and foodies descend neighbouring Sheringham each August for the Crab and Lobster Festival. 

Business travellers are equally drawn to the city due to its major industry. Melanie Cook from VisitNorwich says finance and media are two of the dominant sectors “Outside of London, Norwich is one of the UK’s most important financial and business hubs with some 31% of the population employed in these sectors.  Insurance and financial services company Aviva dominates, while Norwich is also home to Archant, one of the UK’s main regional publishing groups and BBC East and ITV Anglia.”

The airline also credits its simple booking procedure, simplified product proposition and improved schedules with up to three daily flights between both cities to the hike in bookings.  

“Unlike low cost carriers, with bmi regional, what you see is what you pay.  All our fares include 23kg of hold luggage, allocated seating and complimentary in-flight drinks and snacks.  Whilst there are options to add greater flexibility as well as lounge access and fast-track security through bmi regional’s new branded fares, “Classic Plus” and “Executive” all our basic fares ensure that customers receive a quality, comfortable service, said Chief Commercial Officer, Jochen Schnadt.  

bmi regional further credits the route’s popularity thanks to  ‘Flight Pass’ a multiple purchase booking incentive which provides regular travellers with savings of between 10% and 40% on the base fare.   

bmi regional offers one way fares from Aberdeen to Norwich from £87. The airline flies three times daily Monday to Friday and daily on a Sunday.  

From Aberdeen, the airline also flies to Oslo, Esbjerg and Bristol. 

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