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St Giles Hotels check-in with Talker Tailor

It’s time to raid the mini-bar as Talker Tailor Trouble Maker is appointed PR agency for global hotelier Abigail Tan-Giroud and St Giles Hotels.  
With nine hotels spanning Asia, Australia, Europe and North America the PR team will focus on comms, stunts and brand partnerships to upstage the competitor set for St Giles Hotels, kicking off with a street-art uniform collaboration like no other, to be unveiled in April.

Talker Tailor, co-founded by Gary Wheeldon and Steve Strickland, was appointed the six-figure account following a competitive pitch in February.  

Commenting on the appointment, Head of UK, USA and Europe at St Giles, Abigail Tan-Giroud said: “I look forward to working with the Talker Tailor team as we continue to grow the St Giles brand and hotel numbers to 20 by 2020. The team’s passion, energy, connections, creativity and commitment put them head and shoulders above its competitors.”  

Speaking of the appointment, Talker Tailor co-founder, Steve Strickland said: “Abigail is a visionary in hospitality, looking for an agency to challenge pre-conceptions of what makes a hotel a home for millions of people travelling daily.  It’s time for a challenger brand to try things a little differently.”

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