The Manchester-based PR agency was appointed based on its wealth of experience in the travel sector, as well as its expertise using PR to improve online visibility.
PR Agency One, which was recently named ‘Outstanding Public Relations Consultancy’ at the CIPR North West Pride Awards 2016, will be tasked with delivering a combination of complementary traditional and SEO PR.
CLC World is Europe’s largest independent resort operator and has been responsible for developing award-winning resorts around the world for over thirty years.
Graham Wilding, UK Operations Director at CLC World, said: “PR Agency One possessed the experience and credentials we were looking for to assist us with our PR and marketing objectives. Having an agency with a clear knowledge and understanding of SEO was key for us and this is one of PR Agency One’s specialisms.
“They also have a wealth of experience in not only the travel industry, but also the charity sector through their work with companies like the YMCA and RNIB, which we are keen to make use of in order to raise awareness of our charity projects and CSR initiatives.”
James Crawford, Managing Director at PR Agency One commented: “We were delighted when we were approached by CLC World to work with them on the next phase of their PR and marketing strategy. They are a well-established family run business with a clear vision of their end goal.
“It was important for CLC World to find a PR Agency who could deliver expert SEO techniques as well as meaningful evaluation which demonstrates tangible results. We have award-winning expertise in this area as well as fantastic experience within the travel sector, and so have a lot to offer.”
The independent resort operator will join the growing portfolio of consumer clients at PR Agency One, including One4all Gift Cards, the Buy It Direct Group, Push Doctor, RNIB, YMCA and Minky.