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Europcar Group and Shouqi Car Rental enter into 
a worldwide commercial partnership

Europcar Group, the European leader in vehicle rental services and a major player in mobility markets, and Shouqi Car Rental, a leading Car Rental company in China, part of the Beijing Tourism Group, announced that they have signed a worldwide commercial partnership to better serve their customers.

This partnership is an outstanding opportunity for Europcar to benefit from the strong inflow of Chinese tourists throughout the world - and particularly in Europe – and to give the Europcar customer access to one of China’s leading Rental Networks. 

This cooperation between Europcar® and Shouqi is a key strategic step for both organisations delivering complementary networks to expand their global reach.

With this partnership, both Shouqi and Europcar® customers will benefit from a consistent high quality service worldwide. Shouqi customers will be able to access Europcar’s car rental services directly from Shouqi’s website (website:, email: This email address is being protected from spambots. You need JavaScript enabled to view it.) and will be able to purchase all-inclusive packages outside of China throughout the Europcar Worldwide Network. In the same way, Europcar® customers will have access to Shouqi’s services through Europcar’s website ( and will be able to either rent a car, if they own a Chinese driving license, or book a chauffeur service in China through a range of three offers: classic, business or persons with reduced mobility.

In 2015, 127 million Chinese people travelled around the world, China being the largest tourism source market in the world and their amount of expenditure reached €292 billion (up 25% versus 2014). In addition Chinese customers have growing needs regarding car rental services when they travel.

Shouqi Car Rental is one of the leading mobility players in China with a fleet of more than 30,000 vehicles, approximately 500 stations, and covering more than 70 domestic cities. Shouqi Car Rental is a subsidiary of the Beijing Tourism Group, one of the largest and most important Tourism Group in China.

Europcar Group is active in more than 140 countries and serves customers through an extensive vehicle rental network (3,600 points of sale worldwide in 2016) comprised of its wholly-owned subsidiaries as well as sites operated by franchisees and partners. The Europcar Group directly operates an average fleet of more than 200,000 vehicles.

Caroline Parot, Europcar Group CEO declared: “We are delighted to partner with Shouqi, one of the leading Car Rental Services in China and to make this key strategic move for both of our companies.We share with Shouqi the same corporate culture of strong focus on customer service excellence and client satisfaction. Both of our teams are fully committed to delivering a consistent high quality service worldwide. This partnership is an important next step in our strategy of expanding our international footprint and to provide a global mobility network to our customers.”

Jack Wei, Shouqi Car Rental Chief Operating Officer said: “As a global leader in the car rental industry, Europcar has 3,600 stations distributed around the world, with the business covering over 140 countries. The cooperation with Europcar is a key strategic move of Shouqi Car Rental to explore the global car rental market, and provide its customers with more comfortable and convenient car rental services worldwide through a more standardized process and more considerate auto service overseas.”

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