Gold Medal Year for L.A as the tourism industry grows for the sixth consecutive year; U.K. visitation increases 2.3% from 2015 to 2016Los Angeles Mayor Eric Garcetti and Los Angeles Tourism & Convention Board (L.A. Tourism) President & CEO Ernest Wooden Jr. announced Los Angeles welcomed 47.3 million visitors in 2016, surpassing mid-year forecasts and breaking visitation records for the sixth consecutive year. The new record is 1.7 million visitors higher than 2015’s total, an increase of 3.8% from the previous year.
New tourism records were set for overall domestic and international visitation. Total domestic visitation reached 40.2 million, a 3.8% increase over 2015, and 7.1 million international visitors made Los Angeles their ultimate destination, a 3.5% increase over the previous year.
In 2016, Los Angeles also became the first ever U.S. city destination to welcome more than 1 million visitors from China, the destination’s number two international market behind Mexico. China alone accounted for 75% of the destination’s overall international growth, derived from the market’s year-over-year growth of nearly 22% – the seventh consecutive year of at least 20% visitation growth for China.
The U.K. saw an increase of 2.3% from 2015, totalling 362,000 visitors in 2016.
"Tourism is booming in Los Angeles, and it's helping to drive our whole city's economy forward," said Mayor Garcetti. "My goal is to welcome 50 million tourists to our city by 2020, and new attractions like the Lucas Museum of Narrative Art will have even more people from around the world lining up to come to L.A."
“Global desire for the Los Angeles experience is at an all-time high, a fact largely attributable to our city’s celebration of diversity and creativity, from which thriving culinary, cultural and lifestyle scenes have emerged,” said Ernest Wooden Jr., president & CEO of the Los Angeles Tourism & Convention Board. “Fantastic new hotels are opening their doors with frequency, chefs are exploring innovative creative territories, noteworthy cultural institutions are choosing to call L.A. home and people want to be a part of the L.A. lifestyle. We are thankful for these individuals and entities which make Los Angeles the place that record-setting numbers of people want to visit.”
L.A. County’s average occupancy rate for 2016 reached 81.3%, surpassing 80% for the first time in County history. A record 29.2 million hotel room nights were sold countywide with ADR reaching a new high of $171.95, an increase of 8.6% over 2015. L.A. County is the only U.S. market to reach double-digit RevPar growth at nearly 11%.
Tourism is among the largest and healthiest contributors to the Los Angeles economy, supporting an average of more than 500,000 jobs in the Leisure & Hospitality sector last year.