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Gold Medal launches peaks campaign to maximise agent sales

This January Gold Medal will introduce a trio of sales brochures and magazines supported by two great incentives to give agents added inspiration during the peak booking period.
At 40 pages, the Gold Medal worldwide sale brochure will be filled with seasonal deals from London, Manchester and Scotland to 90 long-haul destinations across North America (the USA, Canada, Mexico and the Caribbean) plus Dubai & Arabia, the Indian Ocean, Africa, the Far East and Australasia.

The new 48-page PURE LUXURY collection of limited edition luxury offers will be packed with over 60 deals from London to the same wide range of countries. To accommodate holidaymakers across the UK, regional pricing can also be requested from PURE LUXURY.

The two brochures will be supported by a 28-page Worldwide Travel Magazine packed with holiday ideas and tactical offers that travel agents can use as an added sales tool. All three will land with agents during the first week of January 2017 to help them kick-start sales in the New Year and overbranded versions are available.

To help motivate agents still further, the long-haul operator has two booking incentives that will run alongside the mini brochures.

Agents who book a package holiday from 2 January to 26 February 2017 will be entered into the weekly prize draw with the chance to win a holiday of their choice. Each of the eight holidays is worth up to £2,500 and 15 agents will also have the chance to win a place on Gold Medal’s June VIP FAM trip to Queensland, Australia with Tourism and Events Queensland and Qantas.

Meanwhile, agents who book a PURE LUXURY trip between 15 December 2016 and 28 February 2017 will be automatically entered into a prize draw to win their own PURE LUXURY twin-centre holiday worth £10,000.

Gordon McCreadie Director of Sales & Marketing Gold Medal and Travel 2 said:  “As we approach travel’s busiest period, it’s important to ensure agents have all the tools and inspiration to help them fulfil their booking potential. In producing our three tactical brochures and revealing two great incentives alongside them, we hope agents will feel energised and ready to perform at their peak.”

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