The new identity, headed by a website and fresh visuals, reflects the company’s continued commitment to building deeper emotional connections between clients/brands and their people.
Company Director, Rachel Hepburn, said: “The re-brand is so much more than merely a change of logo. The company is evolving and the rebrand encapsulates this progression. We’re seeing the success of our approach coming through, following a number of recent new client wins including Global, Fremantle, EDF Energy and Jordans Cereals. We also continue to work with clients such as Posterscope, Havas, Mitsui, Lloyds Register, White & Case and ISG.”
Charlie Hepburn, BE Vivid’s Managing Director, commented, “We wanted our image to echo our core values and our culture - the new name does exactly this. Our ambition is for our clients to experience how passionate we are about them “be-ing vivid” and the long-lasting effects this can have on their businesses. It’s all about how to identify the client objective, through a consultative approach to develop experiences that have a transformational effect”.