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The Appointment Group continues its growth with acquisition of major Australian event management company

Sam Robson, Group Events Director, Global Events UK
Three years after opening The Appointment Group in the Asia Pacific region, Managing Director, Shane Barr, has announced the group’s acquisition of a major Sydney based events company, Axis Events, founded by events industry leader, Paul Christie.
The Appointment Group is a multiple award winning, independently owned Events and Corporate Travel Management company with nine (9) offices across Australia, United Kingdom, United States and Singapore. It was founded in the UK and has been operating for over 28 years.


The acquisition has created one of Australia’s most experienced, professional and creative independent event and corporate travel management companies providing personalised global event management solutions to meet the needs of clients around the clock.

Heading up The Appointment Group Asia Pacific is Managing Director, Shane Barr who brings over 20 years’ industry experience across three continents. Leading and managing the events division will be Laura Tucker, General Manager, Global Events for Asia Pacific.

“The acquisition of Axis Events represents an exciting time for all involved. The Appointment Group is thrilled to add such a successful brand and team of professionals to our business. Our General Manager Laura Tucker’s wealth of event experience spans 21 years globally, combined with our strong supplier relationships and business networks, we have now created a powerful group of travel and event specialists and look forward to further cementing our position in the Australian market,” said Shane Barr, Managing Director TAG, Asia Pacific.

Sam Robson, Group Events Director, Global Events UK adds “The entire team, both at The Appointment Group and Axis Events, will remain an integral part of the expanded division and our future growth plans within the MICE market throughout Asia Pacific,”

Founder of Axis Events Paul Christie said, “Founder of Axis Events Paul Christie said, “I couldn’t have imagined a stronger strategic partnership and future for Axis Events, our existing clients are in the best hands possible and will benefit from the wealth of contacts and expertise The Appointment Group offer, not to mention access to their phenomenal global network which will benefit clients greatly. I wanted to hand on the company I built to people I knew could take it to the next level and ensure my dedicated staff were well taken care of. The Appointment Group has ticked all the boxes and more!”

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