Agency looks to the future with 10 year development plancievents, a strategic events management agency for the corporate market, is celebrating its 10th year of operation in the UK market. Through offering innovative events, incentive programmes and engaging content, cievents has gone from hosting 19 events in 2006 to overseeing 176 in 2016. With its focus firmly set on the future, the agency is continuing to roll out its 10 year development plan with new technology, creative services, and an expanding footprint in the corporate MICE market.
During the last decade, cievents has changed the landscape of corporate events in the UK, developing a strategic service offering that is continually evolving and developing. The agency started with a team of just two in the UK and has gradually expanded to 30. Part of the Flight Centre Travel Group, cievents has a global network with the UK arm second largest, after Australia.
Lucy Francis, general manager, cievents commented; “cievents has always focused on finding the best solution for its clients’ needs, which is where our success lies. Through maintaining our brand values and ensuring clients are at the centre of everything we do, we’ve experienced positive growth.
“This year we won a number of strategic global accounts across the pharmaceutical, financial services, FMCG and retail sectors and we hope to continue working with new and established clients in the years to come.”
In 2016 cievents has heavily invested in new technology, which will enable it to produce gradual data that enables its clients to truly measure ROI across their meeting and events portfolio. Currently in development is a system that allows measurement and tracking of engagement, through the entire event cycle, pre and post, and how these affect key business drivers.
Further developments are on the horizon too, including the opening of a new office in Mexico and the roll out of its Key Promise Indicator and Net Promoter Score (NPS) which will help ensure its customers continue to be the focus of everything they do globally.