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Welsh tourism industry continues to flourish in post-Brexit Britain

Welsh tourism has enjoyed a buoyant summer, with 84% of businesses surveyed reporting that they were as busy, or busier, than the record-breaking year of 2015. The same number said that they were feeling confident about the season ahead.

The Wales Tourism Business Barometer Survey, published this week, reports on 922 tourism business across every sector in Wales.  

The survey revealed that increased visitor levels have been seen across all industry sectors and regions of Wales.  

In particular, caravan and campsites have had an excellent period, with two in three (67%) reporting being up on visitors compared to last summer. The strong season has been attributed to fine weather and more British people staying in the UK post-referendum.

When questioned about the impact of Brexit on tourism, 67% of businesses said that it had no impact on their business to date, but the general consensus was that the full impact remains to be seen. Some feedback indicated that the weaker pound could present an opportunity for the industry, but some also reported concerns about loss of funding which tourism has received from the EU in the past.  

Cabinet Secretary for the Economy and Infrastructure, Ken Skates, said: “It’s fantastic news that this snapshot of the peak summer months gives a positive picture of how things have been for the industry, it seems that uncertainty has led to more staycations and that the fair weather also provided a boost for the industry.    

“The tourism barometer is just one measure of tourism performance and gives an indication of industry confidence after the busy summer season.    

“Overall, tourism in Wales is performing strongly and the industry is on track to achieve the target of 10% real growth of staying visitor earnings by 2020.  This growth is supporting jobs and value added to the Welsh economy and we are now aiming to sustain these levels.”

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