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AlliedPRA and london-based, 2B UK form strategic partnership

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AlliedPRA Inc., a global leader in the destination management company (DMC) sector, has announced a new strategic partnership with 2B UK, an independent destination management company, based in London and led by former AlliedPRA Managing Director, Leigh Butterfield and former AlliedPRA Event Director, Jeremy Brown.

Serving as Directors and Co-Principal Owners, Butterfield and Brown head up 2B UK, which specializes in high-end incentive group programs, in addition to full service meetings, congresses, product launches, team building and special events for groups. Through strong supplier relationships and key agreements with a wide-range of five-star hotel properties, 2B UK delivers outstanding service and unique destination experiences. 

With combined experience of over 40 years Butterfield and Brown offer a refreshing approach within the highly competitive DMC industry in the region. Butterfield and Brown both served in management and director positions in the former AlliedPRA United Kingdom operations, which transitioned its European business from a consolidated company-owned model to a strategic partnership position in 2015. With an extensive background in key roles within the DMC, incentive and meeting planning industries at various companies, the two are well positioned as a force in the London DMC market.

According to Denise Dornfeld, Chairperson of AlliedPRA “In our continued efforts to provide outstanding global destination management programs worldwide, we are thrilled to re-establish our partnership with our former colleagues, Leigh Butterfield and Jeremy Brown. After transitioning our business model from company-owned destination locations to a strategic partnership in Europe we knew we would, in due time, reignite our relationship with this trusted, highly-professional and creative team. Leigh and Jeremy offer the best DMC solution in the United Kingdom with their combined years of experience and focused delivery of quality DMC services for clients around the globe.”  

2B UK, which is independently owned and operated, will benefit from greater international exposure, new sales channels and the resources of AlliedPRA’s Global Sales Team and network of offices. AlliedPRA in turn expects to benefit from 2B UK’s strong client relationships, while allowing AlliedPRA’s Global Sales Team to entrust its client programs to a well-qualified and professional destination management expert.

Leigh Butterfield added: “With our vast hospitality experience, Jeremy and I have a keen understanding of what makes a good DMC and what makes a great DMC. We thrive on challenging the norm and constantly look to provide fresh, creative approaches for our clients without compromising on service excellence.  Combined with our all-encompassing local knowledge base and strong supplier relationships, we differentiate our offering from other DMCs in the area, while providing seamless operations for great value. We are delighted to re-establish our partnership with AlliedPRA and look forward to much success in the future as the go-to DMC in the United Kingdom.”  

“For 2B  UK, the partnership with my former colleagues at AlliedPRA gives a direct connection to AlliedPRA’s impressive client base and considerable sales resources to showcase what London and the surrounding areas have to offer for meeting and incentive programs,” shared Brown. “I look forward to partnering with AlliedPRA and working with new, current and former clients from the US and Europe.”

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