James Foice, CEO comments: 'I'm absolutely delighted to confirm that ASAP has just welcomed our 150th serviced apartment operator into membership of our not-for-profit Association, the trade body for the serviced apartment sector.
'It's particularly exciting to see an increase in the number of overseas
operators who have joined us in the last few months. Recent sign-ups
include our very first member in Africa - Serene Valley Management in
Nairobi, Kenya as well as our first member in Norway - Bjorvika Apartments
Foice continues 'Our ASAP Quality Accreditation programme is increasingly the reason for us becoming a 'must-join' organisation. At a time when there is an ever-increasing choice in the accommodation sector, it's never been more critical for the customer to know that they are booking with an operator who has met all the core health & safety and legal requirements so they can stay with confidence in their chosen serviced apartment. The corporate travel buyer in particular is welcoming our ASAP stamp of approval, knowing that the operator they are booking with fulfills the critical duty of care criteria.
ASAP has recently expanded its team with the appointment of Kim Ashmore as Business Development Consultant. Kim, formerly of Go Native, is responsible for driving new membership for the Association.
ASAP's goal is to reach 200 members by the end of 2016.