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HBAA 2016 Annual Forum set to be the ‘best yet’

The HBAA is expecting over 300 membership representatives to attend its Annual Forum, on 7 and 8 July, at the newly refurbished Jurys Hinckley Island in Leicestershire.
The registration is now open for venues, serviced apartment providers and agency members to sign up for two days of interactive and educational content. The forum has been designed to share trends, best practice and the buyer’s view on issues impacting the industry.

Chris Elmett from Crystal Interactive, will take members on an enlightening journey through the evolution of meeting technology and the risks and opportunities it brings members. The session will be supported by findings from an HBAA, Loughborough University and Imago research project into the importance of Millennials in the hospitality industry.

Experts will examine the importance of hotel ownership in bedroom and brand choice in ‘Whose bed are you sleeping in?’ and, the association plans to update members on its research and benchmarking project into small meetings transactions.

Sticking to the HBAA’s 2016 Back2Basics theme, the event will re-ignite the Tour Operators' Margin Scheme (TOMS) but with a twist, thanks to the help of the HBAA’s serviced apartment members.

Carolyn Pearson, CEO, Maiden Voyage will be leading a discussion on safety in conjunction with the Met Police; Pearson said “51 per cent of female business travellers have reportedly felt vulnerable at some point while staying in hotels. There’s a huge potential to change the hearts and minds of this industry to satisfy the needs of the fastest growing segment of travellers.”

Leigh Cowlishaw, HBAA chair and director of supplier partnerships at Capita Travel and Events said: “We listen to our members’ aspirations and challenges so that we can build events around their needs. This year’s event underpins that business guidance between parties and the HBAA’s industry association USP - governed by our Code of Practice.”

Juliet Price, executive director, HBAA added: “Every year the HBAA strives to deliver a bigger and better Annual Forum and 2016 is no exception – it’ll be the best yet!  We have consulted with members to ensure that the content we deliver inspires and equips them with the knowledge to encourage professional development and business growth. We look forward to providing another great opportunity for attendees to make the most of their membership.”

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