This vibrant new style features a striking new logo that reflects this powerful brand’s forward-looking reputation and position in the market as a modern, strong, dependable partner across the globe.
IMEX Group Chairman Ray Bloom unveiled the new brand with Hasan Dinç, President of euromic and many of its members, at the euromic stand at IMEX in Frankfurt on Tuesday 19 April.
"We’re really excited and passionate about the dramatically different new branding. It evocatively captures the essence of euromic and our evolving business, today and in the future.” said Hasan Dinç, President of euromic
“In 2014, we began to look closely at our brand and our position in the market. In particular we considered how our membership has been growing significantly worldwide and what we offer has developed; and we asked ourselves whether the existing identity truly represented the business and our characteristics, today and for the future.
“We now generate global sales of over 500 million euros. We are a major force throughout the world with 43 carefully selected invited members in our network together employing over 1,200 group travel professionals in 43 destinations. Each member is an experienced local market leader providing first class services and operating to the high standards and principles associated with the euromic brand worldwide since 1973. We need an image that captured this global reach, our strength, our standards, our contemporary outlook, our energy and our enthusiasm.
“We concluded that to achieve this, it was time for a radical major change, a very different new visual identity.
“The result is our new logo, together with our brand statement - the power of local knowledge – which now clearly reflect the vast strengths and great assets of the organisation and our highly important role in the DMC sector worldwide, now and in years to come, ".
“The seven coloured ‘swooshes’ in the new logo together form an ‘e’ that represents the earth, the globe, with each colour representing a continent and one of the seven core values of the euromic brand – unity, fun, innovation, experience, trust, diversity and energy.”
The new logo visually amplifies euromic’s position as a global brand that delivers locally, a worldwide family operating to consistently high standards with a consistent global message.
Hasan Dinç concludes; “This identity change is an important development for euromic since it expresses our vision, vigour and values of being a global player with local roots. We have come far since we founded 43 years ago and we are now deeply focussed on the next generation of how business is done.
“It is a very significant step forward for us and will be a major asset as we continue to expand across the world and reinforce our long-standing position as THE Leading Destination Management partnership.”