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Associations World Congress organiser announces new brand name

Left - Damian Hutt speaking at Associations World Congress 2016, Berlin. Right -Diane Pentaleri-Otto, International Sales Manager, Estrel Convention Centre
Damian Hutt, Executive Director of Associations Network which organises the Associations World Congress, today announces the organisation has changed its name to the Society of Association Executives to better reflect the organisation’s service level of a professional society.

Effective immediately, the name change is part of a host of new developments, including:
  ·         A new website portal powered by a professional membership system, hugely upgrading functionality and value for members, all integrated with a leading member marketing automation system from Informz.
§  Free of charge membership, with members gaining more benefits as they themselves contribute. Membership is open for joining now.
§  A new video channel: AssociationsTV in partnership with a global news broadcaster ITV Productions - .
§  The appointment of a Head of Membership and Research, with years of experience in a community of association executives, raising the organisation’s team to 11 people.
§  Two new key events:
- UK Association Events Strategy Conference, taking place on 23 and 24 May 2016 in London.
- Engage2016 – The Member Engagement Conference, taking place on 10 June 2016 in London.  

Speaking at the opening of this year’s Associations World Congress in Berlin, Damian Hutt says: “I started this network of association executives 10 years ago and we have developed every year, adding to the variety of products, events and programmes. With our new Head of Membership developing a valuable member experience, we are now offering a service at the level of a professional society.  

“Our community of over 20,000 members is global with association executives concentrated in mainland Europe, the UK, the Middle East, Africa and India. Our event last month in Dubai, our recent Association Leadership events in Brussels, Geneva and London and our forthcoming Africa Associations Congress will be complemented by events in more locations to service our members’ demand for expertly developed programme content.”  

Associations World Congress is set to attract over 200 delegates this year as it takes place at the Estrel Hotel and Convention Centre with an awards dinner at Axica, VisitBerlin hosting receptions and a Berlin Destination Day. The event runs from 10th – 12th April 2016.

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