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OneBigStar breaking new ground with John Deere in 2016

John Deere’s exhibition stands at LAMMA
Nottinghamshire-based production company OneBigStar has hit the ground running in 2016 delivering a series of productions for local client John Deere. The globally renowned agricultural and turf equipment manufacturer is celebrating its 50th anniversary in the UK and Ireland throughout the year with a busy outdoor event calendar; including an enhanced presence at exhibitions and tradeshows.
OneBigStar has provided full production for John Deere’s exhibition stands at LAMMA (20th -21st January) and BTME (19th -21st January) before heading out on a month long tour with the company delivering tractor displays to product dealers all over England and Scotland.

The John Deere Pavilion at the East of England Showground in Peterborough was widely regarded as one of the highlights of last year’s LAMMA show and 2016’s edition did not disappoint. Showcasing the huge new 9RX four-track tractor, OneBigStar built an Absen A3 Pro LED video wall display alongside custom graphics, AV and intelligent lighting design.

Occupying the largest single exhibitor space at BTME 2016, John Deere’s stand was a similar focal point for the event. OneBigStar ensured a finish to the same high standards with a pair of high-flying Chauvet PVP-7 LED video screens.

Taking a roadshow set to ten John Deere dealerships from Essex to Edinburgh, OneBigStar has once again proved its versatility and creativity as a production partner. Challenges included providing a live HD video feed from the driver’s position during tractor demonstrations, in all weather conditions, across field and farm sites as well as dynamic product lighting for both indoor and outdoor presentations. OneBigStar used a Teradek Bolt wireless transceiver to ensure uninterrupted video and deployed a combination of Studio Due WS series IP-rated flood lights and Chauvet WellFlex wireless uplighting.

Chris Wiltshire, John Deere’s tactical marketing manager said: “We’ve been working with OneBigStar for a number of years now. They deliver a great service with lots of creative input and fantastic attention to detail, as well as being fun and easy to work with. This latest run of projects is no exception and we’re really pleased with the results thus far.”

Simon Taylor, OneBigStar’s commercial director added: “Working with a recognisable brand like John Deere is a great opportunity for us to utilise all of the skills that we have, from the creative use of our kit to incorporating innovative branding. This time round we’ve really enjoyed coming up with a range of solutions to assist with their anniversary celebrations.”

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