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Agent North – licenced to thrill

Agent North, a new online training programme designed to inspire and educate overseas travel agents and tour operators about Northern England’s tourism destinations launches this week. By late summer, 13,000 travel agents in North America, Australia, Germany, the Netherlands and China will be licenced to thrill, having completed their course and received their ‘Agent North’ certificate.

Agent North features tourism businesses with commissionable products across the North East, North West and Yorkshire and Humberside. It is one of the main activities to be delivered through the Northern Tourism Growth Fund (NTGF), and will be distributed to travel agents to search and book online by Travelport, a Travel Commerce Platform providing distribution, technology, payment, mobile and other solutions for the global travel and tourism industry.

The online training kit is available at and There  are translations are currently taking place on the sites for Germany, The Netherlands and China which will go live later this month.  

Sally Balcombe, CEO of Visit Britain said, “Agent-North is a crucial part of our North of England marketing programme designed to inspire and educate travel agents and tour operators to help them promote and importantly book holidays in Northern England.  The training programme includes the North’s world-class attractions and events as well as smaller tourism businesses, all offering commission on bookings.”

Nathan Alemany, Travelport’s Regional Head of Digital Media and Destination Marketing, said: “I am delighted that the Northern Tourism Growth Fund has selected Travelport as their marketing partner of choice to drive awareness and highlight all the rich and exciting experiences this beautiful area of Britain has to offer.”

A valuable asset to the Agent North programme is the online toolkit, containing maps, a full image library, an extensive range of North of England itineraries, as well as 150 bookable products. As an extra incentive to complete the training, the partner destinations in the North of England are offering a seven night holiday for two people in a destination of their choice, including return flights.  The prize will be drawn 30 June and the winner will be notified by email.

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