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VisitBrighton builds local network for conference business

VisitBrighton Convention Bureau has been working with local ambassadors to bring more conference business to the city. The bureau's ambassador programme has been running since 2006 and has most recently seen physics professional Dr Iacopo Vivarelli, at the University of Sussex, use his connections to secure a two day event for science specialists, the ATLAS Collaboration.

The event, scheduled for 13-15 April 2016, will include a daytime programme with keynote speakers and workshops at the University of Sussex campus and an evening dinner at the Hilton Brighton Metropole Hotel.  The event is expected to attract up to 200 delegates and bring a boost of £135k to the local economy.

VisitBrighton's conference sales executive Lynn Trapano who has helped develop the ambassador scheme said: "Brighton has a wealth of academic and business professionals living within and on its doorstep and this is a prime example of how working with them can prove fruitful for the city overall. As a conference destination Brighton has a lot to offer and the ambassador scheme is about spreading that message through those who are able to speak about its highlights from personal experience.”

Dr Vivarelli, says: "I've lived in Brighton for three years now so I know how the city works and am able to speak knowledgeably about the place and its benefits for conference organisers. We were competing with two other locations in Switzerland and Germany but the charm of the city along with easy international access through Gatwick airport and the high value  placed on the scientific research done at Sussex University, all helped to make Brighton the preferred choice. 

"The university campus itself offers affordable meeting space with onsite parking and the city’s seaside location is an attractive bonus that I know will be popular with delegates.”

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