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Full Circle debuts new brand identity and underscores commitment to creative contracting

Full Circle Events & Exhibitions, the industry’s trailblazing young contractor, has introduced a new brand identity that reflects the two-year-old company’s values, goals, and strengths, and its unique position in the marketplace for shell scheme services and space only stand design.

“The release of our new brand marks a significant milestone and the start of a new era for our company,” said Stephen Barratt, Lead Partner. “After a number of high profile wins we needed a brand that communicates our position as the large contractor with the agency mind-set.”

The new visual identity illustrates the company’s capacity to offer a complete set of in-house services to organisers, event producers and exhibitors, whilst providing a new type of partner and another layer of choice for organisations looking for a different approach to event design and build.

“Each segment of the new brand identity highlights the company’s strategic focus to set new standards within the five core services that make up the Full Circle offering.” Continues Steve. “The message we’re sending is that Full Circle is large enough to complete every aspect of the job in-house - giving affordability, accountability, and control - yet with a maximum of 50 shows per year we retain a boutique approach to event design, spending a lot of time getting to know the brands and their customers before carefully constructing the right live experience for that brand”.

The company have recently been awarded a number of significant contracts including Reed Exhibitions’ All-Energy, London’s leading fair for 20th Century art and design; PAD, ad:tech London by DMG, The BADA Antique and Fine Art Fair, LAPADA Art & Antiques Fair and FM Global Ltd.’s new offering; Food Matters Live, at Excel London. Each event has a unique and creative shell design which pushes the boundaries of what’s possible in modern exhibition construction, and underscores the company’s resolve to lay waste to the old standard of one size fits all. Full Circle is also the first UK contractor to offer LED fixtures as standard across entire shows, a significant step forward in terms of sustainability.

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