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Agents under the spotlight enlightened venues at MIA Agents Day

As part of the association’s 25th Anniversary celebrations, the mia held its first Agents Day at Center Parcs Woburn Forest on Thursday 21st May. 
The day brought together some of the UK’s top booking agents including, ArrangeMy Group, Hospitality Guaranteed, Ellis Salsby, Capita Travel and Events, Eventful Limited, Banks Sadler, Inntel, tobook Ltd. and Bien Venue Ltd.

The day commenced with an ‘Agents in the Spotlight’ session, where Petra Clayton, managing director of Custard Communications – the PR agency for the mia, put agents on the spot with questions collected from venues prior to the event.  Despite the pressure of a mastermind style set up, the agent’s messages were loud and clear, reiterating the importance of transparency of costs, building relationships, investing in people and encouraging venues to promote the substance behind accreditation.  

After a three-course lunch, each agent led a team to take part in ‘Mission International’ across the stunning village at Center Parcs, providing delegates with an opportunity to see the range of activities available and take part in problem solving activities.  

During the day delegates were asked to embrace the concept of ‘stop and think’ which is the theme for this year’s mia conference by staging a pose for the camera to sum up ‘stop and think’.   Jane Longhurst, chief executive, mia judged the winning team which was led by Sian Sayward and Jenna Lee from Inntel. 

“The mia is keen to champion ‘stop and think’ beyond the conference. We are encouraging venues, agents, suppliers and the industry as a whole to really stop and think about their business. The Agents Day was just one initiative to bring people together who normally don’t get the opportunity to ask candid questions and to give people the time and space to think in a different environment.  We came away with lots of answers which will impact the way venues think about their approach to agents and we have already received an overwhelming response encouraging us to host more events throughout the year.”  

Many of the teams took to social media to share their experiences and Glen Mainwaring from the Barbican was crowned king of the tweeters with his regular updates and sharing throughout the event.   

The day concluded with a celebratory drinks reception where the mia will presented the award to the winning team, led by Chris Nagle from tobook Ltd. who received two tickets to the mia conference taking place on 12th June at BMA House.

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