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Robert Dunsmore discusses ‘The Colour of Money’ at ISES UK

Robert Dunsmore, Director of Live Events at BLITZ|GES EMEA, gave creative advice to event professionals on the topic ‘The Colour of Money’ last night (21 April 2015) with ISES UK, inviting his audience to consider the hidden meanings behind brands’ colours.
Taking place in the impressive IWM London, 100 delegates gathered to understand how colour is used effectively in the events industry as Robert Dunsmore talked through the powerful history of colour and considered how big brands such as Apple and Cadbury manipulate them.

Partridge Events collaborated with Peyton Events to produce the event, while White Light Ltd handled all technical production. Guests started their evening with a canapé reception in the impressive atrium before heading to the stunning and versatile roof terrace for the speeches.

Finishing the evening was a performance from the Songbird Sessions – three unique female vocal artists. Robert Dunsmore commented, “Colour is one of the few analytical variables which event marketers have access to so it is not to be overlooked. I hope the talk will help businesses use colour more effectively now, and in the future.

“ISES supports the spread of creativity which is essential in this industry. Last night’s talk was designed to inspire and educate on a topic that is valuable to the audience ISES attracts.”

Kelly Baker, President at ISES UK, explained: “Education is always at the forefront of ISES and last night’s event proved exactly that. Robert Dunsmore gave expert advice on branding, in a stunning flagship venue. Once again, Partridge Events delivered production to showcase the latest trends in the events industry including a great performance from the Songbird Sessions.”

The next ISES event will be ISES Acclerate on 15th May which hosts a range of talks and speaker panels on creativity in events.

Sponsors included: IWM London; Peyton Events; Partridge Events; Spaceworks; Well Dressed Tables; Ref:Tech; Tweet Wall Pro; Present Communications; Giant iTab; White Light; Songbird Sessions; Off To Work; TBR Floral Design.

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