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DCMS announces new strategy for events industry

The Department for Culture Media and Sport has unveiled a cross Governmental strategy for UK events, following widespread engagement with the industry. The strategy, which can be found on the departments website includes a series of initiatives set to add long term value to the industry.

Most welcome will be the creation of a Business Visits & Events Board, comprising of industry representation with government departments and agencies, all under the auspices of the GREAT programme. The board will be tasked with identifying business opportunities and to win more events for Britain and represents new resources for the events industry to attract new events to Britain.  

In addition the strategy also included sections on future governance, infrastructure and funding, visas and the welcome from Britain to international visitors, marketing and strategic partnerships, and best practice.  

“This is a solid blueprint for action whatever party is in power post the General Election in May,” comments Michael Hirst, Chairman of the BVEP, which has been supporting the DCMS throughout this process. “What is essential is that the industry endorses the support that is now being expressed and works to ensure this momentum is maintained after the election.”  

The strategy also included a positive introduction from Sajid Javid, Secretary of State, which endorsed the strength and quality of the UK events industry.  

“Its an amazing achievement for the events industry to be final getting the attention it so richly deserves,” concluded Hirst. “We need to support the strategy, and see it through for the good of the industry.”

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