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AIM launches AIM Expert scheme

Accredited in Meetings (AIM), the UK’s only nationally recognised quality standard for the meetings and events industry, is focusing in 2015 on enhancing venue bookers’ knowledge of the accreditation. AIM Expert, is a brand new programme targeted directly at booking agencies, and focuses on and demonstrates why AIM venues and suppliers are good business choices for their clients.

To become AIM Expert, agencies need to include AIM knowledge within their staff induction programme and appoint an AIM Champion to provide internal training and include AIM as a criteria check within RPS’s and enquiry details. Expert is endorsed by the HBAA.

Gary Payne, AIM Development Group Chair said: “Venue savyness is an important element of the service delivered by agents to their clients. We’re very aware that trust is vital in the relationship between corporates/event planners and venue find agencies and set ourselves the objective of creating a scheme that allows event organisers to rapidly identify knowledgeable agents they can rely on. ”

Jacqui Kavanagh, Chair of the HBAA said: “We’re strong advocates of AIM as we believe this is a must have industry accreditation. For booking agencies, venues holding the AIM hallmark means placing business with venues that we can immediately trust as we know they meet the 50 point CODE agreed by venues and are legally compliant. Agents benefit from the great value of being able to demonstrate their specialism from the outset and leverage M&E’s suppliers, committed to deliver nothing but excellence and professionalism.”

AIM Expert workshops are free of charge to any booking agent committed to the programme and who is able to verify the ability, following the workshop, to include AIM in the RFP processes and the ability, following the workshop, to display the AIM Expert brand*.

The next AIM Expert Training is taking place March 23rd, 12:30-16:30, at the Holiday Inn London, Bloomsbury.

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