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APR Communications appointed by Accor Luxury & Upscale Brands

APR Communications, the leading luxury lifestyle PR agency, has been appointed with immediate effect by international hotel group Accor to build brand awareness and reinforce the positioning of Sofitel Hotels and Pullman Hotels and Resorts in the luxury UK market.

APR Communications will be responsible for implementing creative, targeted media relations and brand campaigns across both hotel groups.

The remit includes the creation of innovative brand experiences, strategic partnerships and inspirational events that elevate and highlight each brand’s unique heritage and vision.

Sofitel is the only French luxury hotel brand with a presence on five continents with 120 addresses, in almost 40 countries (more than 30,000 rooms).

The Pullman network has more than 80 hotels & resorts in Europe, Africa, the Middle East, Asia-°©‐Pacific and Latin America.

Commenting on the win, Alix Robson, Managing Partner of APR Communications, says, “APR Communications is delighted and excited to be working with Accor and the luxury brands within its portfolio.

"It is an extremely prestigious and exciting new account for the agency and is a natural fit with APR’s expertise in the luxury sector.”

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