BESydney CEO Lyn Lewis-Smith said it was important to the bureau to be able to showcase the depth and texture of Australia’s creative, commercial and cultural capital. Through its partnerships with businesses outside the events industry, she explained, BESydney was able to profile the harbour city’s breadth of talent, services and experience that make it one of the world’s favourite places to meet.
“Sydney is an inspirational place. Everywhere you look there is example of innovation or entrepreneurism but that is just one aspect of a great global city.
“Cultural experiences particularly music, are emotive and have the ability to transcend the barrier of language,” she explained. “Expanding our strategic partnership to include every aspect of the Sydney experience ensures delegates are truly captivated and moved by the city.”
Opera Australia is the country’s national opera company and presents more than 700 performances and plays to more than half a million people around the country each year. In Sydney, Opera Australia presents 200 performances a year at the Sydney Opera House and once a year, for a four-week season the company stages Handa Opera on Sydney Harbour – an outdoor opera experience unlike any other.
Opera Australia’s Director Corporate Partnerships and Events, Helen Hall, said Opera Australia looked forward to working with BESydney to showcase its award-winning productions and to offer a wonderful new entertainment dimension to large-scale groups coming into the city.
“Opera at the Sydney Opera House is sure to be an unforgettable experience for any delegate coming into this beautiful city,” said Ms Hall.
Looking ahead, Darling Harbour’s urban revitalisation, which includes the construction of International Convention Centre Sydney (ICC Sydney), is kicking ahead. In less than two years, ICC Sydney will form part of an exciting creative and innovative precinct that will become part of Sydney’s ‘cultural ribbon’, extending from the Powerhouse Museum and the University of Sydney, through Chinatown and finishing at the city centre.
“This whole precinct has immeasurable potential for visitors and locals alike. It will be a creative hub, where visitors can collaborate and innovate with our intellectual capital, while at the same time, providing a global stage for our local talent to shine,” Ms Lewis-Smith said.