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PATA and Red Robot enter Preferred Partnership

The Pacific Asia Travel Association (PATA) has announced a new Preferred Partnership agreement with content distribution specialist Red Robot.

Focused on international media outreach, Red Robot specialises in the Travel and Tourism industry, working with clients to distribute editorial, images and video content to a global media base.

PATA CEO Mario Hardy said, “The partnership with Red Robot provides the Association with a greater reach in advocating for the responsible development of travel and tourism to, from and within the Asia Pacific region. By distributing our content through their networks, we will be able to capture a larger global audience for our events, insights and advocacy activities.”

Content marketing has become a major force in many industries, and travel and tourism offers excellent potential, using video as a medium, because of its diverse and visually strong events and locations.  Whilst digital and social media are the buzzwords across all sectors, broadcast still remains the fastest way to reach a global audience.  Media outlets, both mainstream and online, are all looking for content with good editorial value and strong visual appeal.  Video can now be used in multiple platforms and multiple ways to reach the widest possible audience across all levels of interaction, and travel related content is popular and appealing across the full range of media.

“Our distribution network provides the broadest possible global reach for content distribution,” said Red Robot’s General Manager for Asia, Samantha Hague. “We are delighted to be joining the PATA Community and working with PATA to help disseminate their content.  A picture speaks a thousand words, and that multiples exponentially with good video.  We have seen a consistently high usage of travel related video content by the international broadcast community and our clients are rewarded with solid distribution results time and again.”

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