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Business Events Sarawak - a new campaign for 2015

SCB’s Managing Director, Mike Cannon
Despite a challenging 2014 for business events and the tourism industry in general, Sarawak Convention Bureau (SCB) has once again surpassed its targeted bid wins with an 86% bid success rate. With an average of 1.2 bid wins per week, SCB has secured 60 bid wins for various conferences to be held between 2015 and 2017, recording an estimated RM 31 million in direct delegate expenditure.

Among the major conventions secured in 2014 include the IEEE International Conference on Power & Energy (2014), Asia for Animals International Conference (2015), 6th International Research Symposium on Service Management (2015) and the 29th World Congress of the International Association for the Suicide Prevention (2017).

Not one to rest on its laurels, the Bureau will continue making waves in the business events industry with plans to break through the National and International market with a focus on Australia and Singapore.

SCB’s Managing Director, Mike Cannon commented, “While we are celebrating our success, there is still much more to be done. Maintaining our reputation to be bold and different, SCB is taking an unconventional approach by not participating in international trade shows for 2015. As a result, SCB will use this opportunity to increase its resource allocation, promotional activities and sales calls to the National market that will create a domino effect to attract more International business to Sarawak.”

“To support our National market development strategy, the Bureau is excited to announce ‘BESarawak’; a platform that will create opportunities for the industry and its communities to win more bids and create awareness on business events in Sarawak. In doing so, we will be able to get more leads for international and national business from associations and corporations based in Peninsular Malaysia,” he added.

‘BESarawak’ aims to nurture, provide promotion of business, engender business opportunities and recognize professionalism and excellence in all aspects of Business Events. Offering a dynamic mix of Communicating, Educating, Awarding, these three elements aim to spur the development of the business events industry in not only Sarawak, but also Malaysia. The programme is set to launch in May 2015.

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