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VisitEngland Accolades recognise quality experiences at England’s Attractions

A host of attractions in England have received VisitEngland Accolades in recognition of the quality visitor experience on offer. From the café to customer service, the accolades, introduced by VisitEngland for the first time this year, aim to recognise those attractions going the extra mile to create an enjoyable and memorable visitor experience.

The accolades are available to attractions that are part of the Visitor Attractions Quality Scheme and are allocated through a scoring system based on an annual assessment by VisitEngland. They include the Welcome accolade, Hidden Gem, Best Told Story, Quality Café and the Gold accolade for top-scoring attractions. Two rounds of accolades will be announced each year, with 46 attractions across the country receiving accolades as part of this first round.

James Berresford, Chief Executive of VisitEngland said: “These attractions are all succeeding in ensuring visitors enjoy their experience, whether by providing a warm welcome, capturing the imagination with creative storytelling, providing a high-quality food and drink offer or ensuring an all-round quality experience for visitors. These new accolades reflect the wide variety of attractions on offer in England and provide the perfect reason to take a day trip or short break this half term.”

Minister for Tourism, Helen Grant said; “England has a huge amount of fantastic attractions to be enjoyed as part of a day trip, short weekend break or longer family holiday and VisitEngland’s Accolades are recognising those destinations that go the extra mile and deliver an outstanding visitor experience. Congratulations to all those attractions receiving these accolades and keep up the good work.”

Members of VisitEngland’s Quality Attractions scheme represent a wide range of tourism experiences across England, from museums and galleries, farm attractions, historic houses and gardens to churches, cathedrals and country parks. They are supported by a network of highly trained assessors who advise on improving and promoting the quality, accessibility and sustainability of their offer.

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