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Austin CVB's partners with IBM Watson and WayBlazer

The Austin CVB has announced a partnership with IBM and WayBlazer. This state of the art cognitive computing application will be transformational in the travel industry. WayBlazer, an Austin-based company is led by Terry Jones, founding CEO of Travelocity and Kayak.

The new tool, with the help of famed Jeopardy beater IBM Watson, will provide the Austin CVB with traveler insights that generate relevant, location-aware and bookable content that help incentivize and customize travel to Austin. The prototype phase is just being completed and will be rolling into a controlled active test by the end of this month with the objective to get it into production by the end of the year if not sooner. 

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