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Britain for Events launches National Events Month to celebrate importance of events in the UK

National Events Month, part of the annual Britain for Events campaign, launches this week to advocate the best of British events. The National Events Month initiative will focus on four sectors of the industry, each launched by a host event that will include Exhibitions and Experiential, Conferences and Meetings, Outdoor, Cultural, Sporting and Music Events and Corporate Hospitality and Incentive Travel.

With the continuing support of the APPG and UK Prime Minister David Cameron, National Events Month aims to reach event organisers around the world and encourage them to use the UK for their meetings and events.

The marketing campaign behind National Events Month will see October split up into four weeks, with the first looking at Conferences, Congresses & Large Meetings, and culminating in the Liberal Democrats Party Conference at the SECC in Glasgow. The second week, which celebrates Exhibition and Experiential events will include the IP EXPO Europe, where Tim Berners-Lee, will be delivering the opening keynote on 8th October, at ExCeL London.

The last two weeks will look at Outdoor, Cultural, Musical and Sporting Events, and Corporate Hospitality, respectively, and will see the Association of Independent Festival Organisers Annual Congress take place in Cardiff, and the Showman’s Show in Newbury, as well as the second NFL fixture in London.

Each host event will hold a mini reception, as part of the wider event, which will acknowledge the quality of events across these sectors and throughout the United Kingdom. The campaign is also encouraging more events to register on and to use #NEMO to support the campaign.

“We’re thrilled to announce the kick-off of National Events Month in October, kicking off with Conferences and Meetings Week,” comments Alistair Turner, Campaign Director of the Britain for Events campaign. “Britain’s event industry accounts for 35% of the UK economy – driving tourism, new business and providing a sense of community that shapes Britain’s identity.”

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