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VisitLanarkshire endorses business tourism product with Britain for Events

VisitLanarkshire has further enhanced its commitment to the business tourism sector by signing up to support Britain for Events, the leading promotional campaign for the UK events industry. The partnership follows the destination’s launch of its countywide hospitality training portal BeLanarkshire in May and re-launch of its dedicated venues website in July, further signalling the county’s growing emphasis on the business tourism and events industry.

Through association with Britain for Events, VisitLanarkshire will have a place and input at some of the industry’s leading business events and innovations, including National Events Month in October and ministerial steering groups. This includes development of the All Party Parliamentary Group inquiry into the international competiveness of the UK events industry, where Scotland rated highly.  

The BeLanarkshire training portal has been designed to educate participants on the value of the tourism and hospitality and ensure visitors to the county receive the highest quality service. Developed by the Lanarkshire Area Tourism Partnership (ATP), BeLanarkshire has been well received since its launch with over 100 individuals from North Lanarkshire and South Lanarkshire councils and other private sector partners encouraging their employees to take part to date, including most recently VisitScotland.  

“The business and leisure tourism sectors combined currently contribute around £317 million to the Lanarkshire economy and with an estimated three million visitors travelling to the area annually we have a diverse events destination worth shouting about” comments Mark Calpin chair of the Lanarkshire Area Tourism Partnership.  

He continued; “Our business tourism product is continually growing and we strive to develop our portfolio of venues and strive to enhance this as much as possible. We’ve been proactive to develop our own industry initiatives and align ourselves with organisations that will help spread these messages and Britain for Events is a great step towards achieving this.”

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