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Live Group launch ‘The Hybrid Generator’

The Live Group has created an industry portal aimed at sharing knowledge and information about the continuing evolution of hybrid events. The online portal will host new thinking, research and opinion on the changing face of the industry with the advent of new social and digital technologies.

The Hybrid Generator will be a free-to-use resource for industry professionals as well as a central library, talking shop and ideas exchange. The initiative will also be used as a research tool for the Live Group as it looks to evolve new event technologies that benefit the industry, following the successful launch of its Locator Function.  

“We’ve run a number of focus groups with our clients on event technology and they’ve revealed a surprising, perhaps even alarming, range of opinions, understanding and interpretations of what hybrid events encompass,” comments Toby Lewis, Managing Director of the Live Group. “It’s an area that needs clarification, both in terms of what it means and the opportunity it presents for event organisers.”  

“At the Live Group we continue to develop new digital products and services that add to the user and event organiser experience. The Hybrid Generator will help inform our specialists about how technology is used and where the gaps are for innovation,” concludes Lewis.

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