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London & Partners announces new strategy to curate events for the capital

London’s Convention Bureau announced its new strategy to curate its own calendar of events at The Meetings Show this week, as the capital aims to build on the success of the first ever London Technology Week last month.

Speaking at the show before unveiling a new video of highlights from London Technology Week, Zanine Adams, Head of Events & Business Development UK for London & Partners, said: “In London our focus is not only on attracting events to the capital, it’s about working with partners and stakeholders to cultivate new experiences and events. With London Technology Week we saw a unique opportunity to amplify the expertise and activities already happening in the city and build a bigger, more impactful event.”

London & Partners developed London Technology Week in collaboration with the event’s organisers UBM Live and founding partners ExCeL London and Tech London Advocates. The event saw close to 40,000 attendees at events throughout the week, with visitors coming from countries around the world including the USA, Canada, Mexico, China, Hong Kong and South Africa to attend events across the city.

Comprised of more than 200 independently run events with keynote speakers such as Chairman of Sequoia Capital, Sir Michael Moritz and Simon Breakwell, co-founder of Expedia, the week showcased the capital’s emerging tech expertise.

Adams continued: “London Technology Week was a fantastic example of how we can collaborate with partners across the industry to build and grow events. Looking ahead we are continually seeking out other opportunities for the capital. It is an exciting new approach for London and one we hope will deliver an exciting programme of activity.”

London & Partners is introducing London’s latest offerings on stand G28 throughout The Meetings Show 2014.

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