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BMW UK appoints Logistik Group

Brand communications and event specialists, Logistik Group, have signed a three year contract with BMW UK. Logistik, who have worked with BMW UK previously on a number of events, are looking to up the digital spectrum of their next collaboration with the motor group as they commit to a minimum of two events over a three year period.

Logistik Group will work across a number of high profile internal events, including the brand’s National Aftersales Conference and their Dealer Budget Conference. With their strengths in delegate engagement and translatable storytelling Logistik Group were a natural choice to communicate BMW UK’s chosen message throughout their coming events.

Logistik Group have already revealed that their focus for BMW UK’s National Aftersales Conference will be heavily digital, creating an event to remember whilst foregrounding content engagement and interaction for all delegates through multi-layered digital platforms.

Speaking about the appointment Logistik Group’s MD, James Wilkins, said that they were ‘thrilled to be working with BMW UK once more, particularly for two such large scale events. We relish every opportunity to work symbiotically with a client, embedding ourselves in their culture and ethos in order to deliver events that really speak to the soul of the company and bring their message to life. BMW have set the bar high for us to achieve a level of engagement through multiple streams that is extremely exciting for everyone working on the project.’

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