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World Rainbow Hotels named official partner for Pride in London

World Rainbow Hotels, a global brand of certified gay and lesbian welcoming hotels has been named the official hotel partner for some of the world’s biggest Pride events in 2014, including this year’s Pride in London.

World Rainbow Hotels (WRH) is providing Pride in London with hotel content as well as online booking tools for their website. With an online booking functionality, Pride in London and WRH are helping the event’s participants to choose and book an LGBT friendly hotel in the capital.

Pride In london is one of the world’s biggest Pride events. Last year’s numbers comprised of 150 groups taking part in the parade which closed Europe’s busiest shopping street; 65,000 spectators in Trafalgar Square and hundreds of thousands more taking part across the West End celebrations.

The Pride in London Parade 2014 will take place on Saturday, the 28th June as part of a week-long festival beginning Sunday, the 22nd June. The 28th June 2014 will mark the 45th anniversary of the Stonewall riots in New York, a turning point for the LGBT liberation movement.

World Rainbow Hotels will offer a special Pride Promotional rate to Pride in London’s visitors, which may include a special discount or a welcome drink on arrival.

Nicolas Wijnants, Brand Director for World Rainbow Hotels stated: “We are very excited to be a part of Pride in London 2014, as this is one of the world’s largest Pride events. Being the event’s official accommodation provider represents a huge opportunity for all our hotels, and reinforces WRH as the world’s most trusted global collection of gay and lesbian friendly hotels.”

Each hotel in the WRH collection is carefully reviewed according to a set of specific criteria, including the hotel’s location, its features and category, as well as the hotel’s knowledge of the local gay scene, its current involvement with the LGBT community, compliance with non-discrimination policies and same sex benefits for hotel staff. A local gay scene travel guide entitled “Out & About”, is also available at each hotel under the World Rainbow Hotels flag.

WRH is the world’s first and only global consortia for LGBT friendly hotels, spanning a global collection of over 1,200 gay and lesbian welcoming hotels which are bookable on the GDS and online, by both consumers and the travel trade.

Recently awarded with Travolution’s best hotel website award, WRH has been selected as the official accommodation provider for several Pride Events this year, including London, Chicago and Sao Paulo. WRH has also been endorsed by Interpride, the international organization that ties all Pride events globally. Members of Interpride are dedicated volunteers who organize and work together to put on Pride events all over the world.

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