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Pacific World innovates with its monthly destination index

Pacific World, the integrated global DMC and Event Management organization, has developed a unique destination index, providing corporate, association and agency planners with an advanced indicator of destination popularity for international meetings, incentives and events.

Hervé Joseph-Antoine, Global Managing Director of Pacific World commented, “The objective with our new initiative is to provide meeting professionals from all sectors and industries with insight knowledge, which will support them on a daily basis. Whether they are looking for key cities or new emerging destinations for their next conference, congress or incentive event, or would purely like to stay informed and gain fresh ideas, the index delivers all of this in form of a monthly newsletter provided.”  

The uniqueness about Pacific World’s index is, that it’s offering information from another perspective, from a Destination Management Company (DMC) point of view. The index is based on over 5,000 international enquiries received worldwide, actual meeting and event results and highly valuable feedback from attending delegates from around the globe. The frequent research allows Pacific World to identify special interests in geographical areas, type of events, meeting activities and themes as well as attendee requirements and regional developments, in a very early stage.  

The first index has just been launched this month and indicated the following top destinations:
Top 3 destinations – EMEA
South Africa
“Conferences in Cape Town combined with safaris in Southern Africa. President Mandela’s legacy attracting strong interest.”
Carol Martin, Destination Manager, Southern Africa  

“Corporate Meetings in Lisbon. Media impact with Destination awards, “coolest city in Europe”. Original hotel concepts.”
Saudade Leitão, Senior Project Manager, Portugal  

South France – Monaco
“Nice, Cannes, Monaco for finance, high tech and automotive. New communication campaign and venues for Monaco.”
Evelyne Mancini De Boni, Country Manager, Monaco, South of France & Italy  

Top 3 destinations – Asia
Hong Kong
“High demand for global and APAC conferences. The destination has a reputation of safety and high quality. Interest for Macau.”
Ivy SUNG YUEN YEE, Destination Manager, Hong Kong  

“Hanoi, Hoi An, Siem Reap for incentives and conferences. More international flights, stable political situation and new hotels.”
Tran Viet Thuy, Director of Operations, Vietnam  

“Europe incentives and Healthcare meetings. Perception on pollution is getting normal and the exchange rate is favourable.”
Merrisa Xia, Destination Manager, Shanghai & Grace Guan, Destination Manager, Beijing

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