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Dubai World Trade Centre & Dubai Sports Council strike strategic five-year alliance

Dubai World Trade Centre (DWTC) and Dubai Sports Council have signed a strategic Memorandum of Understanding to co-operate on aiding the Government of Dubai’s immediate and long-term sporting objectives and develop the emirate’s sports sector.

The five-year alliance was commemorated today by His Excellency Helal Saeed Almarri, Director General, Department of Tourism & Commerce Marketing (DTCM) and CEO, DWTC, and Dr. Ahmad Al Sharif, Secretary General, Dubai Sports Council.  

The landmark partnership will see the two entities share expert knowledge and collaborate on a series of co-operative initiatives including the creation of grassroots and fitness programmes to support the local community, co-provide world-class sports facilities and host headline sporting events to aid Dubai’s status as a world-class sports tourism destination and capital.  

The first part of the agreement will see Dubai Sport Council act as the strategic partner of Dubai Sport World - the emirate’s largest indoor summer sports venue – which returns to DWTC from June 12 to August 30, 2014.  

“This partnership will enable Dubai Sports Council to continue developing Dubai’s sports sector by organising and hosting prestigious sporting events at Dubai World Trade Centre,” said Dr. Ahmed Al Sharif. “This collaboration creates a team with the required resources and experience to provide the highest level of sports facilities and experts to improve the skill-sets of professional and amateur athletes at Dubai Sports World.”

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