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Stuttgart Motivates – Juice PLUS+® inspires franchise partners at the ICS with growth strategy

On 21 and 22 March 2014, the principal franchise partners of the dietary supplement brand Juice PLUS+ attended their annual National Leadership Convention at the ICS International Congress Center Stuttgart. Juice PLUS+® is one of the world’s leading manufacturers and distributors of high-quality dietary supplements. With far more than 3,000 participants, this year’s event was again held at the congress centre of Messe Stuttgart at the airport – and further events are a distinct possibility.

“The Juice PLUS+ National Leadership Convention is again showing just how attractive Stuttgart is as a location for national and international trade”, says Stefan Lohnert, Division Director Guest Events at Messe Stuttgart, highlighting the major significance of the event for his venue. “We are also hopeful of being able to welcome the company back to our premises for future events.” The retail sector is one of five key areas defined by the Guest Events division as part of its cluster strategy.

During the two-day event, the franchise partners shared experiences of successful concepts in their sector. “We are very satisfied with the support we have received for our National Convention in Stuttgart this year”, confirms Rebecca Vogel, Events Project Manager at NSA Europe GmbH.  “The versatile rooms are just great, and the highly professional support clearly puts the customer first. This also enabled us to give our franchise partners that extra motivational impetus to really go for it.”

The National Leadership Convention in Stuttgart is one of three events due to take place in Europe this year for the national management elite of Juice PLUS+. The other two events were held in Birmingham and Milan in the first half of March.

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